Custom bike wear

Note sure what it is about custom bike wear web sites and me, but they seem so bloody badly designed in oder to frustrate me(which is a bit ironic, considering they are into design). I can't seem to navigate anywhere on this site but folks over on CTC are saying they are cheap and reliable...

www.wattcustom.com/

They show a cap in accessories but I really have no clue on how to create a viscount one and get a price etc